Notes - The Creative Process

Posted on by Ben Hodson

Notes MA Thursday 13th October 2011


The creative process

Encourage playfulness, risk-taking and experimentation.

Allow for uncertainty and ambiguity.

Emphasize collaboration and partnership.

Encourage student independence and intrinsic motivation.

Value the individual.

Encourage debate and active engagement.

Acknowledge individual approaches to learning.

Encourage intrinsic motivation.

Promote convergent and divergent thinking skills & value divergence and diversity.

Make the creative process explicit.

Provide opportunities for learner choice and autonomy.


Creativity is important to effective communication; discipline analysis, essential to creative thinking, provides a systematic framework for investigation; the processes of idea-generation require raw material (facts and knowledge) to provide the basis of associations; and the creative process in art and design has received insufficient critical analysis.



Personal creativity is:

...a process of becoming sensitive to or aware of problems, deficiencies, and gaps in knowledge for which there is no learned solution; bringing together existing information from the memory storage or external; defining the difficulty or identifying the missing elements; searching for solutions, making guesses, producing alternatives to solve the problem; testing and re-testing these alternatives; and perfecting them and finally communicating the results.


TORRANCE, E. & ROCKENSTEIN, Z . (1988) Styles of Thinking and Creativity, in R.

Schmeck (ed.) Learning Strategies and Learning Styles. New York: Plenum Press



Creative aims:


nurture capabilities of personal and team creativity;

promote understanding of the nature and role of creativity within a students individual social and economic contexts;

overcome barriers to the creative process;

develop frameworks within which to evaluate creative, entrepreneurial opportunities;

enhance communication and presentation skills; and improve team building and working abilities.


to avoid writers/designers block:

keep writing/working


Presentations - build confidense


Graft Architects 


Dont divorce yourselves from your feelings





Investigation of materials.


Sketchbooks, notebooks, blogs


Debate, collaboration, individual study, 


Keep reinventing yourself,

promote divergent and convergent 


Ben Wilson 

Painting chewing gum