Don't be cool

This is a poster up at the University of Bedfordshire, the slogan is from the Incomplete Manifesto for Design.  The words, started making me think about my work and how often, I do things because of what other people think.  Its not that I am trying to be "cool", but there is a certain element of wanting people to think "wow" when they look at my work.  Some of this is due to one of the main points of my work is social responsibility, therefore people hopefully will be affected by what I create and therefore the role of the viewer is important in my work.